We had a chance to check in with the Marketplace team in January on the rollercoaster that running a business in a pandemic has been.
“This microbusiness owner is riding a roller-coaster
Amelia Freeman-Lynde, who owns Freeman's Creative in North Carolina, has seen many small businesses suffer hard knocks recently. “It's kind of like, pull yourself up or get out of the game,” she said.
Running a microbusiness is tough in a pandemic economy. And the business owners who rely on human interaction to make money are trying to find creative ways to survive.
“I always say we’re a very tactile business,” said Amelia Freeman-Lynde.
Freeman-Lynde owns Freeman’s Creative in Durham, North Carolina, a craft retail store that includes teaching courses, like knitting, sewing and indigo dyeing, as well as community meetups.
At the start of the pandemic, Freeman-Lynde had to close her shop and pivot her business to operate online, teaching virtual classes and doing curbside pickups.
But things started looking up in the last year…”
Read or listen to the full interview at the link.